FAQ
How is your service different from traditional website analytics? What do you mean by "Event" based tracking?
Our service tells you whether your adertising dollars are working by tracking conversions, and allowing you to filter by the original source of the traffic.
Traditional website analytics services simply aggregate data related to your website. A website analytic service will log every web request that comes in, along with data such as the file name of the web request, the client's browser type, etc. After aggregating the data, it is then limited to displaying each piece of data based on a certain time frame using a flat model rather than in a hiercharial way. For example: You may view a page views, impressions, or file name report that would show many types a certain file name was requested on a daily basis.
In other words, because the website operator doesn't input any intelligence into traditional website analytics, it is limited in the value of the data it can output.
What is in event?
As event is any note worthy happening that can occur on your website. It's that simple. An example event may be a user viewing a product's detail page on your E-Commerce store and would be called a "Product Viewed" event. Another Event might be where a user visits a certain page, but the referring page was another page on your website.
Within our system, there is also the concept of an External Event. An external event is simply an event that should match based on the referrer, or souce of the traffic. External Events can then be used as a filter when viewing Internal Events to analyze your advertising campaigns.
What do you mean by an event’s relationship?
On most websites, events have a natural order of occurrence. The event relationship is the natural relatationship between events. When creating an event, defining the event relationship is as easy as selecting another event as the Parent Event.
For example: It wouldn't make sense for an "Order Placed" event to occur BEFORE a "Product Viewed" event.
What do you mean by event qualifiers?
An event qualifier is simply a filter that defines a match for a given web request.
When creating an Event, you can add multiple event qualifiers. Event Qualifiers consist of the qualifier type, the condition, and the matching value. Sample qualifier types that can be selected are the URL, directory, file name, referrer, etc.
A sample "Order Placed" Event might have an Event Qualifier where the Qualifier Type is File Name and it must contain the text "*order*placed*aspx*".
What is a process?
A process is the natural procession of Events. By creating a process, you will be able to view a funnel displaying the conversion from each event to the next.